Sentrival LLC · Effective Date: June 1, 2026 · Last Updated: June 1, 2026 · Governing Law: State of Tennessee
By accessing sentrival.com or using any Sentrival service, you agree to be bound by these Terms of Service and all policies incorporated by reference, including our Privacy Policy at sentrival.com/privacy and our Referral Program Terms at sentrival.com/referral. These Terms of Service constitute a legally binding agreement between you and Sentrival LLC.
If you do not agree to these terms, do not access sentrival.com or use any Sentrival service. Your continued use of the site or any service following notice of any modification to these terms constitutes your acceptance of the modified terms.
Sentrival LLC provides AI-powered digital marketing services to small businesses nationwide, including reputation management, web design and hosting, and related services described at sentrival.com. The specific terms governing each contracted service — including scope of work, pricing, billing, and performance standards — are set out in the individual service agreement executed between Sentrival and each client.
These Terms of Service govern your use of sentrival.com and apply to all visitors, prospects, and clients. In the event of a conflict between these Terms of Service and an executed service agreement, the service agreement governs with respect to the contracted services.
Sentrival uses Large Language Models (LLMs) and automated AI agent systems as a core and integral part of service delivery. These systems generate review responses, website content, reputation monitoring reports, and other deliverables on behalf of clients.
Sentrival uses AI systems to generate and post review responses to your public business profiles as part of the contracted service. Positive and neutral review responses are posted automatically within 24 hours of detection. Negative review responses are reviewed by the Sentrival team before posting. By using Sentrival's reputation management service you acknowledge and agree that AI generated content will be posted to your public profiles automatically as described above. You retain the right to request removal or correction of any posted response at any time by contacting bradley@sentrival.com and Sentrival will address such requests promptly. Sentrival does not warrant that AI generated responses will be factually accurate or appropriate in every circumstance and is not liable for third party claims arising from automatically posted content that you did not specifically object to after reasonable opportunity to review your monthly reports.
AI-generated content, including review responses posted to your public business profiles, may contain errors, inaccuracies, or responses that do not perfectly fit a given situation. Sentrival does not warrant that any AI-generated content is factually accurate, legally compliant, or appropriate for every circumstance.
Sentrival does not warrant specific outcomes from AI-generated content, including review response effectiveness, customer engagement rates, or any particular business result. AI technology is evolving and outputs may vary.
AI systems are continually developing. The tools and models Sentrival uses may change over time. Sentrival will notify clients of material changes to service delivery methods that affect the nature of the services contracted.
Nothing generated by Sentrival's AI systems constitutes legal, financial, medical, or other professional advice. AI-generated content is marketing and communications material only.
You may use sentrival.com only for lawful purposes and in accordance with these Terms of Service. You agree that you will not:
Sentrival reserves the right to terminate access to sentrival.com for any user who violates these acceptable use standards, with or without prior notice.
All content on sentrival.com — including text, design, graphics, logos, icons, images, and code — is owned by Sentrival LLC or is licensed to Sentrival LLC by its respective owners. All rights are reserved. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any content from sentrival.com without Sentrival's prior written permission.
The Sentrival system architecture, AI agent design, operational workflows, prompt structures, and proprietary processes developed for Sentrival's service delivery are the exclusive intellectual property of Sentrival LLC. These assets are protected by applicable trade secret, copyright, and intellectual property law.
All work product created through AI tools, Large Language Models, automated systems, or any combination of human direction and AI assistance in the course of developing, building, or operating Sentrival LLC's business — including but not limited to website code, agent architecture, service delivery systems, marketing materials, and operational documentation — is owned exclusively by Sentrival LLC as a work made under the direction and control of Bradley OQuinn, sole member and founder. Sentrival LLC's ownership of this work product is not diminished by the use of AI tools in its creation.
The Sentrival name, logo, and all related marks are the property of Sentrival LLC. Nothing in these Terms of Service grants you any license to use Sentrival's name, logo, or marks for any purpose without prior written permission.
You agree to defend, indemnify, and hold harmless Sentrival LLC, its sole member Bradley OQuinn, and its officers, agents, and representatives from and against any claims, liabilities, damages, losses, costs, and expenses — including reasonable attorneys' fees — arising out of or related to the following:
You agree to indemnify Sentrival against any claim, liability, or expense arising from AI-generated content that you approved — expressly or by failure to object after reasonable opportunity to review — and that was published to your public business profiles as a result of your use of Sentrival's services. This includes but is not limited to claims of defamation, false advertising, consumer protection violations, or platform policy violations arising from content you caused to be published.
You agree to indemnify Sentrival against any claim, liability, or expense arising from prospect lists, customer lists, contact data, or any other data you provide to Sentrival for use in any service. You represent and warrant that all data you provide to Sentrival was collected lawfully, that you have the legal right to use that data for the stated purpose, and that Sentrival's use of that data as directed by you does not violate CAN-SPAM, the Telephone Consumer Protection Act (TCPA), any state consumer protection law, or any other applicable law or regulation.
You agree to indemnify Sentrival against any third-party claim arising from your own actions, representations, omissions, or conduct in connection with your use of Sentrival's services.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability for certain damages. In those jurisdictions, Sentrival's liability is limited to the maximum extent permitted by law.
Sentrival's services involve interaction with third-party platforms including Google, Yelp, Facebook, and others. Your use of these platforms is governed by their own terms of service and policies, which are independent of Sentrival's terms.
Sentrival is not responsible for and has no control over changes to third-party platform policies, terms of service, algorithms, ranking systems, review guidelines, or any other platform feature that may affect the delivery or results of Sentrival's services. Third-party platforms may remove reviews, modify listings, suspend accounts, or change their systems at any time without notice and without liability to Sentrival or to you.
These Terms of Service are governed by and construed in accordance with the laws of the State of Tennessee, without regard to its conflict of law provisions.
Before initiating any formal dispute process, the parties agree to attempt to resolve any dispute through good faith direct negotiation. Either party may initiate this process by sending written notice describing the dispute. The parties will have 30 days to attempt to resolve the dispute informally.
If a dispute is not resolved through good faith negotiation within 30 days, it will be finally resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. Arbitration will be conducted in Knox County, Tennessee. The arbitrator's decision will be final and binding.
All disputes between you and Sentrival must be resolved on an individual basis. You waive any right to bring or participate in any class action, collective action, or representative proceeding against Sentrival.
Nothing in this section prevents either party from seeking emergency injunctive or equitable relief from a court of competent jurisdiction in Knox County, Tennessee, where necessary to prevent irreparable harm pending the outcome of arbitration.
Participation in the Sentrival Circle Referral Program is subject to the Referral Program Terms published at sentrival.com/referral, as updated from time to time. Referral credits have no cash value, cannot be exchanged for cash or any cash equivalent, and are subject to all terms, conditions, and limitations described at sentrival.com/referral.
Sentrival reserves the right to modify these Terms of Service at any time. When we make material changes we will notify active clients by email to the address on file at least 14 days before the change takes effect. Your continued use of sentrival.com or any Sentrival service after receiving notice of a material change constitutes your acceptance of the modified terms.
Questions about these Terms of Service may be directed to:
Bradley OQuinn
Sentrival LLC
9111 Cross Park Dr Ste D200
Knoxville, TN 37923
bradley@sentrival.com